Measuring your Brand Identity
Brand Identity includes anything visual that your brand produces such as logo design, fonts, photos, and any other visuals that you use to communicate your brand. Your visual identity is part of your branding that communicates the overall message, values, and promise of your brand through anything that is visual. The total of what the business has attracted itself constitute the worth of that per time. It’s a best practice to consider the state of the identity, especially as the year winds down, and a new year beckons.
Where is the place of the organisation in the marketplace? Who is leading in the pack? What is our growth potentials? How can we increase speed? It’s looking at the value of a Brand Identity per time. However, the value of a brand considers the valuation of future net earnings that can be attributed directly to the brand to determine the value of the brand in its current use. The brand value using this method is equal to the present value of income, cash flows, or cost savings actually or hypothetically due to the asset. All these can be solved if you take a deeper look on the brand identity.
Corporate visual identity plays a significant role in the way an organisation presents itself to both internal and external stakeholders. In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics.
Does your corporate identity display in the physical excellence of the properties of your business, which includes the dressing, the hair-do and cuts of member staff, their ID cards, clothing combinations,
the looks and feel of the company vehicles, the security, the ambiance, the quality of your signage, publishing materials, and a whole lot.
Corporate visual identity can be expressed through the followings: ID CARD, Lanyard Branding, Office Signs, Rubber Stamp, Company Seal Making in Lagos, Logo Design, Printing and Packaging, Brochure Design, Flyer Design, Business Card, Stationeries, Book Cover, Paper Bags, Label and Sticker Design, Calendar Design, IV Cards, Magazine, Folder/File Design, Diary design, etc that you use to communicate your brand.
Your visual identity is part of your branding that communicates the overall message, values, and promise of your brand through anything that is visual.
It’s the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand.
Tactics for measuring brand awareness
Surveys. Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. …
Look at website traffic. …
Look at search volume data. …
Use social listening
Then the brand is determined by its performance. Brand performance is the result of desirability and profitability in a brand. Brand performance delivers top-line growth while reducing costs to improve the bottom line. Branditprintit delivers and accelerates brand performance.
Now let’s dive into these nine steps to developing a new brand identity design for your business.
Do Your Research.
Know Your Niche.
Put Pencil to Paper.
Narrow Down to Three Logo Concepts.
Think About Color.
Expand Your Brand: Type.
Expand Your Brand: Photography & Graphics.
Apply Your Brand.