How do you Play on your Corporate visual identity
Corporate visual identity plays a significant role in the way an organization presents itself to both internal and external stakeholders. In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics.
Many companies often unfamiliar with the idea often wonder what is included in a corporate identity kit. A corporate identity kit can include a variety of different materials. … A variety of different materials may be included in a corporate identity package, such as: ID CARD & Lanyard Branding, Office Signs, Rubber Stamp and Company Seal Making in Lagos, Logo Design, Printing & Packaging, Brochure Design, Flyer Design, Business Card, Stationeries, Book Cover, Paper Bags, Label & Sticker Design, Calendar Design, IV Cards, Magazine, , Folder/File Design, and Diary design
Corporate Identity is the combination of a company’s logo, including the logo visual and typestyle, and the tagline or definition statement used with your logo that communicates a three or four word message about what you do or how you do it
Identity – or visual identity, or visual identity system, or brand identity system – is a package of visual devices that an organization uses to communicate the brand, such as graphic imagery, a color system, fonts and yes, a logo.
The essential difference between the two is this: corporate image is the public perception of the company, whereas, corporate identity is how the company wants to be perceived by the public. Corporate identity concerns a company’s visual appearance.
Consistency is absolutely essential in a corporate identity kit as it projects the external image of the company. … The branding used in the design of a corporate logo and identity kit usually involves a specific color scheme so that the entire product family is immediately recognizable.
A corporate design (CD) is the official graphical design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, etc. The house style is created in such a way that all the elements are arranged in a distinctive design and pattern.